Defining Software Realistically
Jan 15, 2012 Filed in: Policyblog topics: Staying Current
It is no secret that technology brings about paradigm shifts and tends to be disruptive. It often demands that we rethink policy and project planning. The following was my contribution to a conversation taking place amongst Apple Distinguished Educators, but the opinions expressed below are solely my opinions and ‘thinking out loud’ about technology implementation in an education setting.
Note that this discussion is peculiar to some of the issues brought about by how Apple has built what was originally an iPhone software distribution system for individual consumers (not enterprise deployment). However, with the changes being made by the Apple MacOS X App store, it may be worth thinking differently about MacOS applications as well.
Another key observation to begin this discussion about software is the notion of Ownership. Although we talk about buying software as though we ‘own’ it, we don’t actually ‘own’ software, we purchase a license for the right to use it. As a property manager for our school system, this has caused us a lot of headaches as our institution has become more accountable for things that we have purchased. The idea of software being a physical asset that can be ’seen’ is becoming less and less common. It is delivered already installed on another physical item of significant cost, may or may not be transferrable, or may delivered by downloading. There is no physical asset to ‘tag’.
I would title this response:
"Making the Case for Personal Apple ID's for the Teacher"
A fellow ADE posted a iPad App Management scenario that was summarized as follows:
My thoughts:
While this may be a workable solution, the additional issue is that any programs that the teacher purchased with their own $$ or giftcards also would get transferred to the new teacher's account. I think this would impede adoption of the iPad as a personal lifestyle learning tool.
This is a matter of policy, inventory, and professional development policy. Unless there are funding restrictions (stipulations in a grant on how money is to be spent and items tracked), I would like to move schools and school systems that I work with into a new view of software. You are actually purchasing the 'right' to use intellectual property (code) as opposed to owning a physical object. Let's classify it as like we do consumables - unless it exceeds a relatively high price tag, we are giving teachers a somewhat temporal tool to improve the efficacy of their job function.
Apps for iOS:
iOS is such a personal tool by design that we really need to move beyond the MS enterprise deployment model of micromanaging our factory workers. Changes in pedagogy are recommending differentiated, personalized learning. We need to be consistent with our teaching staff and empower them to differentiate their instruction and personalize their learning. Giving teachers a tool like a digital camera to use in their classroom is enhanced when we encourage them to become familiar with that tool by pursuing (ethically appropriate) personal interests / hobbies with that tool. Educational implementation increases with the passion derived from personal learning. Professional use of the iPad will be enhanced as the teacher uses it to buy, read, annotate books, magazines as well as use programs like iMovie to video and edit their daughter's dance rehearsal. That teacher will then have the confidence and the passion to use iMovie in the classroom with their students. They will understand the methods and advantages of eBook reading.
Most teachers will be happy to spend $1 here or there to test a new app for teaching the Periodic Table of the Elements, or Digital Storytelling. They will be even more likely to do so if they know that what they purchase with their own money will be their's to deploy on their own iDevices and to use for personal interests, etc. Furthermore, anything that they purchase will be available to them after they retire or if they move to a new school system.
So this disruptive technology really should cause us to rethink how we stage the software and media purchase for professional use. My argument is that teachers should use their own accounts that they take with them where ever they go. We can't treat software like we treat hardware for accounting definitions. Consider also that we are primarily purchasing a dozen or so general tools for teachers to use- things like the iWork trio, iMovie, Garageband, a Graphic Organizer App, etc. If we purchase bulk codes for equipping our teachers, this amounts to a one-time investment of around $50 per teacher. That investment may last a year, several years or more. It is not a lot of money to provide as a benefit of employment. I think there should be a cost threshold established, and perhaps purchase unique expensive apps such as Proloquo 2Go under a district controlled Apple ID.
So in summary, in an ideal deployment, the individual establishes their own personal Apple ID as the primary one on the device. Most of the district-purchased apps will be associated with the teacher's personal Apple ID. The teacher will be able to populate their iOS device with anything that is ethically appropriate and not used for a profit-making endeavor. They will be responsible for their own updates and backups. The district will provide core Apps through volume discount purchase voucher codes associated with the teacher's personal Apple ID as a non-recurring, expendable item expense. The district will use their own school/district account to install very expensive apps or apps that have been acquired through a grant or funding source that limits personal ownership. These apps will be regularly updated by the district or school tech specialist with the special account password, then device will be logged out of the school/district account and logged back in to the teacher's personal account. I think this method is also ultimately desirable for student issued iOS devices, but that is another topic entirely.
Note that this discussion is peculiar to some of the issues brought about by how Apple has built what was originally an iPhone software distribution system for individual consumers (not enterprise deployment). However, with the changes being made by the Apple MacOS X App store, it may be worth thinking differently about MacOS applications as well.
Another key observation to begin this discussion about software is the notion of Ownership. Although we talk about buying software as though we ‘own’ it, we don’t actually ‘own’ software, we purchase a license for the right to use it. As a property manager for our school system, this has caused us a lot of headaches as our institution has become more accountable for things that we have purchased. The idea of software being a physical asset that can be ’seen’ is becoming less and less common. It is delivered already installed on another physical item of significant cost, may or may not be transferrable, or may delivered by downloading. There is no physical asset to ‘tag’.
I would title this response:
"Making the Case for Personal Apple ID's for the Teacher"
A fellow ADE posted a iPad App Management scenario that was summarized as follows:
- The staff member will create the account with district email address. The staff will be told that if they are to leave the district or move to another position where their iPad is not needed that their Apple ID will be transferred to a new teacher. Staff will be encouraged to download free apps with this ID and when purchased apps are needed, they will put in a request through our district's VPP process (we're creating a Google Form to expedite this process). Therefore, apps that are collected under this account will all be district apps which leads to my next point...
- Apple IDs can be edited/changed using the Apple ID website: https://appleid.apple.com/cgi-bin/WebObjects/MyAppleId.woa/ When logged in, you can EDIT your email address and change it to another one.
My thoughts:
While this may be a workable solution, the additional issue is that any programs that the teacher purchased with their own $$ or giftcards also would get transferred to the new teacher's account. I think this would impede adoption of the iPad as a personal lifestyle learning tool.
This is a matter of policy, inventory, and professional development policy. Unless there are funding restrictions (stipulations in a grant on how money is to be spent and items tracked), I would like to move schools and school systems that I work with into a new view of software. You are actually purchasing the 'right' to use intellectual property (code) as opposed to owning a physical object. Let's classify it as like we do consumables - unless it exceeds a relatively high price tag, we are giving teachers a somewhat temporal tool to improve the efficacy of their job function.
Apps for iOS:
- are typically very low cost or free (I know some are very expensive)
- fluctuate in price
- dynamically change in their usefulness (alternatives suddenly appear that are low cost or free that are better or more appropriate)
- are typically targeted to a very focused use or product
- may have version changes that make them obsolete unless repurchased or replaced with another app
- may involve in-App purchases that may not transfer cleanly with a changed Apple ID (has anyone experimented with this?)
To equip our teachers and students, we often invest in training that empowers them to be more effective on their job. Training always includes strategies or process tools. They take this training with them where ever they go. In many ways, a small focused-purpose app is a process tool more than a physical piece of hardware. Hardware is more tangible– and physically audit-able..
iOS is such a personal tool by design that we really need to move beyond the MS enterprise deployment model of micromanaging our factory workers. Changes in pedagogy are recommending differentiated, personalized learning. We need to be consistent with our teaching staff and empower them to differentiate their instruction and personalize their learning. Giving teachers a tool like a digital camera to use in their classroom is enhanced when we encourage them to become familiar with that tool by pursuing (ethically appropriate) personal interests / hobbies with that tool. Educational implementation increases with the passion derived from personal learning. Professional use of the iPad will be enhanced as the teacher uses it to buy, read, annotate books, magazines as well as use programs like iMovie to video and edit their daughter's dance rehearsal. That teacher will then have the confidence and the passion to use iMovie in the classroom with their students. They will understand the methods and advantages of eBook reading.
Most teachers will be happy to spend $1 here or there to test a new app for teaching the Periodic Table of the Elements, or Digital Storytelling. They will be even more likely to do so if they know that what they purchase with their own money will be their's to deploy on their own iDevices and to use for personal interests, etc. Furthermore, anything that they purchase will be available to them after they retire or if they move to a new school system.
So this disruptive technology really should cause us to rethink how we stage the software and media purchase for professional use. My argument is that teachers should use their own accounts that they take with them where ever they go. We can't treat software like we treat hardware for accounting definitions. Consider also that we are primarily purchasing a dozen or so general tools for teachers to use- things like the iWork trio, iMovie, Garageband, a Graphic Organizer App, etc. If we purchase bulk codes for equipping our teachers, this amounts to a one-time investment of around $50 per teacher. That investment may last a year, several years or more. It is not a lot of money to provide as a benefit of employment. I think there should be a cost threshold established, and perhaps purchase unique expensive apps such as Proloquo 2Go under a district controlled Apple ID.
So in summary, in an ideal deployment, the individual establishes their own personal Apple ID as the primary one on the device. Most of the district-purchased apps will be associated with the teacher's personal Apple ID. The teacher will be able to populate their iOS device with anything that is ethically appropriate and not used for a profit-making endeavor. They will be responsible for their own updates and backups. The district will provide core Apps through volume discount purchase voucher codes associated with the teacher's personal Apple ID as a non-recurring, expendable item expense. The district will use their own school/district account to install very expensive apps or apps that have been acquired through a grant or funding source that limits personal ownership. These apps will be regularly updated by the district or school tech specialist with the special account password, then device will be logged out of the school/district account and logged back in to the teacher's personal account. I think this method is also ultimately desirable for student issued iOS devices, but that is another topic entirely.
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I walked into your classroom...
Oct 05, 2011 Filed in: Personal Reflections
I walked into your classroom, not really aware that it was your classroom.
In fact no one even alerted me to the idea that it was a classroom, it felt that familiar, yet intriguing.
The first thing I noticed was a friendly smile. As I looked for patterns, my eyes were drawn by color and form. I sensed that there was a delicate balance between order and creativity, between consistency and newness. I was surprised at how human this place felt.
In this learning environment, my curiosity was stimulated, my drive for excellence and elegance stimulated. Because you had gone before, my voice and thoughts were amplified, my audience expanded. The tools you loaned me were sharp and lubricated. I had more than I knew, and knew more because the team you led empowered me to go further.
But the tools weren’t the focus, they became an extension of my reach for more and deeper. The extent of my vision was increased and my tent pegs were moved yet further out to include others. And that is the point… others. It was not about you, and after I took hold, it was not even about me… it was about us and enabling them.
Us and them – them to multiply us. Them to capture a new perspective. And the tools gave us all a voice and increase; shrinking away in the process, the tools disappeared for the purpose of the message.
Thank-you, Steven P. Jobs.
May your legacy be many others who do as you have done. You changed things for the better.
In fact no one even alerted me to the idea that it was a classroom, it felt that familiar, yet intriguing.
The first thing I noticed was a friendly smile. As I looked for patterns, my eyes were drawn by color and form. I sensed that there was a delicate balance between order and creativity, between consistency and newness. I was surprised at how human this place felt.
In this learning environment, my curiosity was stimulated, my drive for excellence and elegance stimulated. Because you had gone before, my voice and thoughts were amplified, my audience expanded. The tools you loaned me were sharp and lubricated. I had more than I knew, and knew more because the team you led empowered me to go further.

Us and them – them to multiply us. Them to capture a new perspective. And the tools gave us all a voice and increase; shrinking away in the process, the tools disappeared for the purpose of the message.
Thank-you, Steven P. Jobs.
May your legacy be many others who do as you have done. You changed things for the better.
Racing the Street View
Aug 04, 2011 Filed in: Personal Reflections
So when I left one multi-day workshop in Toledo, Ohio at St. John’s Jesuit High School – even though I was tired and spent, I was suddenly rejuvenated when I saw a Google Street View™ Car! I decided I had to get a picture of it!
I pulled out in to traffic, looked at the lighting and background of the potential picture, trying to determine what angle I would need to move into to get the best picture. I realized that I would probably be going well beyond my safe driver sensibilities trying to get into the lane of traffic beside the car, but I didn’t want a windshield interfering and the back view of the car wasn’t going to be that impressive honestly.
While all this was being processed by my workshop addled brain, I suddenly realized that the driver in front of me was no casual amateur... it seemed he realized that someone was after his image!!! Through a series of unfortunate brake lights and complicit native drivers, I was losing ground quickly. No longer was I nearly beside him on this four lane road. Suddenly, he was three, then six and a lane change later at least eight cars ahead of me. Maybe I should have played some those racing games over the years.
I was beginning to question my mettle the most when I passed under a very yellow light, and gazed wantonly ahead as the Google car was escaping through another light that then promptly turned red in front of me. It was a good thing I had never set my heart on a career as a Paparazzi Photographer!
But NO! I must have this picture! So even though at moments it seemed as though I had totally lost sight of the vehicle, then I would see the large red ‘soccerball’ on the mast of it’s obscured transport. Again and again it would disappear, then as I begin to give up, I would see it turn on to a side street. The red ball became my alluring enticement to follow on at risk of a ticket for speeding, carelessness and rude behavior.
Surely he wasn’t taking pictures at this speed! I pressed harder on the pedal and squealed between the oncoming traffic into the neighborhood on the left, because I saw him turn there- I know I did. Sure enough he was now moseying along almost calmly... perhaps the camera’s were on and I had caught him like a wildebeest that had stopped to feed on some green grass in the parched prairie!
Finally, he swooped into a cul-de-sac, and I thought this is it... He has to come out of this dead-end trap of a road! I considered pulling across the road to block him and then I could possibly record my quarry as he drove around and around in a puzzled swirl. But as I debated again the best angle, this poor defeated man pulled into a driveway! For what seemed like a long time he just sat in the seat of his car. Then I noticed he was talking on the phone. So maybe he had seen me and was calling the authorities! Or more distressful yet the thought that a black corporate helicopter from the headquarters of that company that finally outgrown it’s early motto of “Don’t Do Evil”. Ok, my rush of adrenaline had turned to delirium now. I must get out of the car and approach with camera in hand.
“Surely you get this type of behavior all the time,” I asked him... ‘what behavior?’ he replied. “I have followed you for about 6 miles trying to get a picture of your car,“ I explained. He smiled, ‘No, I’ve had a few people take pictures,’ but none that followed him that far that he knew about. “Well, why did he pull into this driveway?” I asked. ‘This is my house, dude!’
He was very kind and let me take a couple of pictures but wasn’t at all eager to answer questions about the camera’s, how long he spends driving around, is he paid by the mile or the hour... I was getting no where, and besides I was feeling a little foolish being so nosey at this point.
Maybe this is why Steve doesn’t want the Apple Logo all over tshirts and other articles of clothing of geeks, nerds and fools like me...
Classroom Response System
Jul 10, 2011 Filed in: Assessment
As mentioned in previous posts, I primarily focus my energy on multimedia integration in instruction, project-based learning– but I also recognize that a mixed approach to instruction is not only the most realistic for the course instructors, but probably the best for learning outcomes as well.
Furthermore, as I provide training on iPads and iPods in the classroom, I realize that if teachers identify things that they are accustomed to using in an analog world, they may be quicker to try integrating those tasks to a digital world. Standard quiz and test techniques fall into that category.
So with that, I present you with my latest discovery of a fun way to use set’s of iPod Touches, iPads or for schools that are 1:1 with those devices or want to experiment with BYOT (bring your own technology):
eClickers!
After paying dearly (over $1000) for classroom response systems (several times) at my school, the first thing that strikes me about this is the price! For less than $10 (for the host App) on the iPad or iPhone (it is a universal app) – You are in business!
Any internet connected device can respond to quizzes, tests on a webpage, or iOS devices can use a free client App to respond (much more efficient). The teacher can create the standard multiple choice, true false, agree/disagree. You can import diagrams, and even mark up those diagrams in the App. Teachers can share test banks via Bluetooth.
It seems very easy to use in my initial efforts to share it with teachers at workshops– and there are many other features –so rather than repeat what the App store says, go check it out for yourself!
Furthermore, as I provide training on iPads and iPods in the classroom, I realize that if teachers identify things that they are accustomed to using in an analog world, they may be quicker to try integrating those tasks to a digital world. Standard quiz and test techniques fall into that category.
So with that, I present you with my latest discovery of a fun way to use set’s of iPod Touches, iPads or for schools that are 1:1 with those devices or want to experiment with BYOT (bring your own technology):

After paying dearly (over $1000) for classroom response systems (several times) at my school, the first thing that strikes me about this is the price! For less than $10 (for the host App) on the iPad or iPhone (it is a universal app) – You are in business!
Any internet connected device can respond to quizzes, tests on a webpage, or iOS devices can use a free client App to respond (much more efficient). The teacher can create the standard multiple choice, true false, agree/disagree. You can import diagrams, and even mark up those diagrams in the App. Teachers can share test banks via Bluetooth.
It seems very easy to use in my initial efforts to share it with teachers at workshops– and there are many other features –so rather than repeat what the App store says, go check it out for yourself!
Vocabulary, Keywords, Tagging & Search Skills
Jun 27, 2011 Filed in: Technology Integrationblog topics: Standards

I am thinking again about what are 21st century skills in a broad sense... one of them is most certainly tagging, keywording and other side of that coin is searching. While there are some fascinating stabs at visual search engines such as Tin Eye, most of the searching (or Googling) that we do is reliant on Words. Vocabulary. Language. Diction. Terminology. Phraseology. Nomenclature. Terms. Expressions. Parlance. Idiom. Jargon. Vernacular.
You get the idea, right?
As important as the visual to invoke emotion, curiousity, learning and memory- and as much as music can set mood and is the Global Language - We still rely on language to be effective at sharing our multimedia to the widest and most appropriate audience. If we don’t label, title, tag or keyword it effectively, others will never find it. On the other side of the coin, if we are looking for something ourselves– the only way to be effective at searching is to have a broadening mastery of language to expand our search returns, or to filter and refine them.
So as technology integrators, I think we have more reason than ever to expose our students to the process of intentionally going beyond their immediate personal response to the question “How should I tag this?” for pictures and other digital publications. Facilitate the expansion of their vocabulary and perspective by asking them the question: “What would someone else who was looking for this publication use as a search term?” “What would be their view or perspective, and what language would they use?”
This analysis will certainly result in deeper understanding and more durable conceptualization of the topics that they are learning about.
