New Product or Special Design for ABC News?

I just don’t know what to make of this... I have frequented the ABC News bar for over a decade. AM’s with Good Morning America, World News Tonight in the evening.

More than once I have felt a mixture of disappointment, sympathy and dismay that my news team was equipped with Windows-based technology.

Yeah, I have my preferences and reserved judgements for those who don’t appreciate the Apple-branded product. So I was surprised and keenly curious when I saw the World News Tonight Anchor Diane Sawyer sitting at a modern glass desk with a very clean, austere, lines- no paper clutter, no legal pad, no ugly blockish, cheap ThinkPad, but WHAT?!!! is that an Apple MacBook Air?!!!

In another segment the papers, pencils and legal pad appear, but I can get another glance at that Apple Logo’ed product...

Second look, no, there is a Bluetooth Apple Keyboard and maybe some type of small display? Or is it... some sort of an iPad????!!! Front screen shots confirmed it was an iPad with typical app icons.

Why didn’t I immediately realize it was an iPad? I knew that ABC News was actively promoting its new iPad app. I certainly knew that the iPad app was flashy and has gotten a lot of media attention. But there was a minor detail that other bloggers had not discussed – the device appears to be about the size of an iPad, but it sure looks like it is in it’s landscape orientation, and the famous pome logo was upright!

So is this just case of lens distortion? Is it really vertical? Fascinating question of optics. Maybe part of the illusion is because it appears to be held by a Element Case Joule iPad Stand. A paltry $129 statement of good taste and design.

Tags: iPad, branding

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